Brand Needs: Acme Co. is a tech company specializing in software development. They are looking to create a visually appealing logo that represents their brand identity. The logo should convey innovation, professionalism, and modernity. They require a versatile design that can be used across various platforms, including their website, marketing materials, and social media profiles.

Logo Design:

Objective: Create a unique and professional logo for Acme Co. that aligns with their brand identity and conveys their core values.

Instructions:

1. Familiarize yourself with Acme Co.'s brand identity, values, and target audience.
2. Develop multiple logo concepts using Adobe Illustrator, keeping in mind the desired attributes: innovation, professionalism, and modernity.
3. Experiment with typography, color schemes, and graphical elements to create a visually impactful logo.
4. Ensure the logo is versatile and scalable, allowing it to be used across different mediums and sizes.
5. Present the logo concepts to Acme Co. for feedback and refinement.
6. Incorporate the client's feedback into the selected logo concept and deliver the final logo in various file formats (e.g., AI, EPS, PNG) suitable for both digital and print applications.

ROUGH SKETCHES:

FINAL LOGO: