Task: Design Logos for a Fitness Brand “FitLife”

Description: You have been approached by a fitness brand called "FitLife" to create two distinct logos for their business. FitLife offers a range of fitness services, including personal training, group classes, and nutritional guidance. They want logos that convey energy, vitality, and professionalism.

Logo 1: FitLife Primary Logo Requirements:

1. Incorporate the name "FitLife" into the logo design.
2. Utilize bold and dynamic typography to convey strength and energy.
3. Integrate a symbolic element related to fitness or health, such as a dumbbell, barbell, running shoe, or heartbeat line.
4. Use a color scheme that combines vibrant and motivating colors like red, orange, or blue.
5. Ensure the logo is easily recognizable and scalable for various applications (e.g., website, apparel, signage).

Logo 2: FitLife App Icon Requirements:

1. Create a simplified version of the primary logo for use as an app icon.
2. The app icon should be visually striking and easily distinguishable in small sizes.
3. Maintain the essence of the primary logo while simplifying the design.
4. Consider using a bold and recognizable symbol or an abstract representation of fitness.
5. Opt for a color scheme that stands out and aligns with the primary logo.

Deliverables:

1. High-resolution vector files (AI or EPS format) for both logos.
2. JPEG or PNG versions of the logos for quick sharing and preview purposes.

ROUGH SKETCHES:

FINAL LOGOS: